Senior managers from Ctrip, China’s largest online travel agency, are visiting Ireland this week as as guests of Tourism Ireland and Fáilte Ireland.
Headquartered in Shanghai, Ctrip has more than 250m customers. The aim of the visit is to showcase some of the things to see and do in Ireland for Chinese visitors, and to encourage Ctrip to extend the Ireland content in the programmes they offer to independent travellers in Shanghai and Beijing.
While in Ireland, the managers will visit locations including Bunratty Castle, Birr Castle Gardens, the Book of Kells, the Guinness Storehouse, and Kildare Village.
David Boyce, Tourism Ireland’s Head of Middle East, Asia and Emerging Markets, said: “We were delighted to invite these decision-makers from Ctrip to visit Ireland, to see for themselves the things to see and do here that will appeal to their clients. Fact-finding visits like this are an important element of our overall programme of activity with the travel trade in China; our aim is to encourage them to expand the content of the Ireland programmes they offer.”