A well-known Chinese jazz and pop duo called Mr. Miss visited Ireland in early October, to film a series of videos for a new Tourism Ireland campaign.
The campaign, called Love Ireland, will feature 20 experiences and activities in different locations around the island of Ireland. The videos will star Du Kai and Liu Lian – aka Mr. Miss – who have become hugely popular in China since appearing on a reality TV music contest.
The pair’s itinerary, designed by Tourism NI and Fáilte Ireland, included filming at Titanic Belfast, the Giant’s Causeway, Fanad Lighthouse, Sligo and the Yeats Building, Bunratty Castle, the English Market, Waterford and Causey Farm.
The videos will go live in December and will be shared with millions of people on Chinese social channels including Weibo (a popular microblogging site, often described as the Chinese version of Twitter), WeChat (a messaging app), TikTok (a video sharing app), Red (a platform combining photo-sharing and e-commerce) and Toutiao (a news and information platform).
David Boyce, Tourism Ireland’s Head of Middle East, Asia and Emerging Markets, said: “We’re really pleased to be working with Mr. Miss on our new Love Ireland campaign as their fanbase is a good fit with our target audience in China. Their videos will be seen by millions of people across China, helping to raise awareness of the island of Ireland and the variety of things to see and do here.”