C&C Group plc has announced the rebranding of its business in Ireland to combine its two main operating businesses, C&C Gleeson and Bulmers Limited, under the unified trading name of Bulmers Ireland.
Trading as Bulmers Ireland, the group’s objective is to better align its business units in Ireland under one corporate identity, which reflects the strength and standing of Bulmers, one of Ireland’s most iconic brands.
While navigating the challenges of COVID 19 over the past number of months, the group has listened to the changing needs of customers aiming to deliver effective solutions which add value and enhance the service provided.
As part of the group’s investment in its digital capabilities, a new online ordering platform and customer portal system has been launched, Bulmers Direct, which customers can access from any digital device.
To support the wider hospitality industry, Bulmers Ireland has also launched the LOCAL app and website www.mylocaldelivers.ie. LOCAL connects customers with local food and drinks businesses by facilitating home deliveries, click-and-collect and on-premise table service.
The new LOCAL app and website aims to support pubs, clubs, restaurants and bars looking to offer delivery or collection services that currently have no technology solution. Transaction fees of 2% per order will be re-invested into LOCAL, with any excess income generated during 2020 being donated to healthcare charities across Ireland.
The rebrand of C&C Gleeson and Bulmers Limited to Bulmers Ireland is effective from 1st August 2020.