A new outpost for handcrafted pizza brand Barrel & Stone has opened at the National Exhibition Centre (NEC) in Birmingham, as part of a franchise deal with in-house caterer Amadeus.
The new 50-cover Barrel & Stone restaurant located on the Piazza side of the NEC offers freshly prepared stone baked pizza, craft beer, gelato and artisan coffee.
It will be the first standalone retail unit for Barrel & Stone, which usually operates in pubs and hotels around the UK.
The brand has been introduced to the NEC as part of wider development plans which will see in- house caterer Amadeus launch a range of street food options in the months to come.
Russell Hardiman, managing director of Barrel & Stone, said: “We’re really pleased to be working with Amadeus and to have launched our first standalone retail unit at the NEC. People visiting the venue can enjoy a quality, authentic Italian offering, either by sitting and relaxing in the restaurant or using the grab and go takeaway offering.”
Kane Bridgman, general manager for Amadeus at the NEC, said: “We are constantly looking to refresh our F&B offering for visitors to the NEC based on the latest trends in the food industry at large. With a venue like the NEC – which sees over 500 events every year – visitors want something quick, easy and delicious to sustain them throughout the day.
“With all of our brands and retail units now we are looking to bring the convenience and theatre of street food into the venue and our events. Barrel & Stone really appealed to us as a concept as it boasts premium pizzas with a street food feel.
“The introduction of Barrel & Stone is just the beginning of our ambitious development plans to bring a wider range of authentic street food to the NEC in the coming months.”