Carlsberg has released Carlsber 0.0 into the Irish market – a zero sugar, 46 calorie per bottle, alcohol-free beer.
The alcohol-free category has doubled in size in the past 12 months, driven by the success of Heineken 0.0 on draught and a number of other bottled releases. Carlsberg 2.0 promises all the flavour of Carlsberg pilsner but with no alcohol.
The brewing process starts with barley malt, hops and water – ingredients used for all Carlsberg beers. Yeast is added to start the fermentation and after brewing, the alcohol is removed. The beer is filtered which helps it develop a taste like original Carlsberg Beer.
The launch of Carlsberg 0.0 will be supported by a multimedia campaign across digital, OOH, PR, sampling and experiential throughout the Island of Ireland.
Carlsberg Brand Manager, Hannah Todd, said: “We are delighted to launch Carlsberg 0.0, a refreshing, great tasting Danish pilsner with zero alcohol into the Irish market.”
New Carlsberg 0.0 will be available nationally from end of November and will be available in 330ml bottles in pubs, off-licences and supermarkets throughout Ireland. 330ml cans will hit fridges and shelves from February 2020 onwards.