Avallen Spirits has announced the expansion of its route-to-market, adding Canada to a growing list of distribution channels that already includes the UK and France.
Avallen will be distributed by Azureau in Canada and listed by the Liquor Control Board of Ontario (LCBO) starting in September and is looking to expand to the US market in 2022 following on a rising demand in the sustainable cider and brandy markets in North America.
“We are really excited to be seeding Avallen in North America starting with such an iconic listing with LCBO. Apples, cider and brandy are a home staple in this part of the world and eco-conscious, natural and climate action brands like Avallen are seeing more demand than ever,” said Avallen co-founder, Stephanie Jordan.
After several years at Diageo Tim Etherington-Judge and Stephanie Jordan created Avallen as a way to address environmental issues in the industry. The result is a Calvados that with every bottle removes 2.73kg of CO2e from the atmosphere (without external offsetting).
Avallen is based in Amsterdam and its Calvados is distilled and bottled in Normandy, France with a current yearly production of 15,000 bottles. Made from apples, water and time, Avallen Calvados is completely natural with no additives or added sugar. Avallen’s liquid is fresh, fruity, and apple forward in its flavour profile and is aged in French oak barrels for 2 years.
Creating the Calvados was a way to live up to their personal values. To that end, Avallen banks with Triodos, Europe’s first sustainable bank, ships its bottles plastic-free using Flexi-Hex shippers, has committed to planting 10,000 wildflowers in the first three years of business, and is a member of 1% for the Planet, committing one percent of revenue to charitable partners working to conserve wild bee populations and educate and empower women in developing countries.
Additionally, Avallen has partnered with PROVENANCE using block chain technology to show full transparency of its supply chain.
Avallen launched in the UK in May of 2019 on World Bee Day and is distributed by Mangrove Global Limited. Avallen Calvados is currently available at Fortnum & Mason (where they are the house Calvados) and Ocado. Calvados is also available online in the UK at Master of Malt, My Green Pod and Whisky Exchange.