General News

Call of the Wild Campaign Launched

A new social media campaign has been launched to help push the Wild Atlantic Way, as part of a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland.

Local people on the Atlantic Way were recently asked to share images and videos of their hidden gems, and the submissions form part of the new Call of the Wild Campaign.

In total, over 4,000 images and videos, from landscapes to food, were shared during the two week campaign using #MyWildAtlanticWay. A selection of entries will now feature in a suite of videos that will be shared domestically and internationally via social media channels. Everyone who got involved had a chance to win a two night getaway along the Wild Atlantic Way, and the overall winner was Genevieve Callander from Galway.

The campaign, which predominantly targets international holidaymakers, will showcase the west coast and is expected to be viewed by over one million targeted social media users.

To launch the initiative, Fáilte Ireland teamed up with eight sports heroes from along the Wild Atlantic Way, from Aidan O’Mahony in Kerry, to David Collins in Galway. Each ambassador shared some of their favourite destinations in the region across their social media accounts.

Click here to view the videos:

Minister of State for Tourism and Sport, Brendan Griffin, said: “People are very proud of the place they live and these videos will give them a chance to showcase their region to their social media contacts, wherever they are, creating an even more personal invitation to visit the Wild Atlantic Way.”

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