15 senior managers from tourism businesses across the country have completed a joint Fáilte Ireland and Irish Management Institute (IMI) Hospitality & Tourism Strategic Management Programme.
The managers received their certificates at a ceremony at the IMI in Sandymount, Dublin. They represented businesses across the country, including from counties Donegal, Mayo, Roscommon, Dublin, Cork, Galway, Clare, Wicklow, Kilkenny, Meath and Belfast.
The programme gave participants a range of new insights, enhanced their capability and knowledge and provided them with the confidence required to deliver a competitive advantage for their tourism businesses.
Paul Keeley, Director of Commercial Development at Fáilte Ireland, said that the programme was designed to meet the challenges of modern tourism – particularly changing visitor expectations. He said: “It is always important to ensure that tourism businesses are future-fit, and this Strategic Management Programme has enabled participants to develop both themselves and their business to the next level – providing them with the valuable insights, know-how and capability to ensure a competitive advantage into the future.”
Fáilte Ireland’s Head of Enterprise Development, Martina Bromley, added: “For tourism managers to be successful they must have a comprehensive understanding of this changing environment and have a definitive plan as to how to meet the challenges in the future. With increasing competition in the marketplace, greater and more targeted sales and personalized experiences with new and niche markets and visitor segments is vital for the future.”