Bushmills Irish Whiskey has unveiled a new bottle and pack for its single malts.

The range includes 10, 16, and 21 year old references which are now available across the island of Ireland.

The new bottle, designed by New York agency Stranger and Stranger, is broad-shouldered and angular, taking inspiration from the Giant’s Causeway and integrates subtle features such as its hexagonal punt, mirroring the Causeway stones.

Parchment labels are complemented by varnished wooden cork closures for the 10 and 16 year old, while a matt black zamac cap sets off the gunmetal label and gold features of the 21 year old.

Bushmills’ Master Distiller Colum Egan said: “I am proud to put my signature to our new single malt bottles. The result of thorough reflection and considerable work by our marketing and Old Bushmills Distillery innovation teams, the new packaging certainly provides a stage for our single malts befitting of Bushmills’ status as the pioneer of Irish single malts and worthy of our generations of master whiskey makers.

“These designs underpin our Bushmills character and quality while delivering a strong and confident appeal to the new generations of single malt explorers worldwide.”

These whiskeys are now widely available nationwide.

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