23 British coach and group tour operators, as well as a journalist writing for the Coach Tourism Association’s quarterly magazine, visited Ireland recently, as guests of Tourism Ireland, Tourism NI and Fáilte Ireland.
The group was here to attend workshops in the Waterfoot Hotel in Londonderry and the Landmark Hotel in Carrick-on-Shannon, where they met with local tourism enterprises to negotiate for their 2020 programmes.
The tour operators also took part in a fact-finding tour, and visited locations including Hillsborough Castle, Armagh, the walled city of Derry, Fanad Head Lighthouse, Doe Castle, Sliabh Liag, and Glenveagh National Park.
Julie Wakley, Tourism Ireland’s Head of Britain, said: “Britain continues to be a very important market for tourism to the island of Ireland, delivering 44% of all overseas visitors and around 25% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 42% of British visitors arriving between October and March.
“Brexit remains an ongoing challenge for Irish tourism – giving rise to consumer concern in Britain. The fall in the value of sterling has made holidays here more expensive for British visitors and has made Britain more affordable for visitors from many of our top markets. Therefore, attractive offers for good value fares and packages are a major focus for Tourism Ireland’s autumn campaign in Britain.”