Netherlands-based brewery Lowlander Beer has launched an innovative zero waste campaign, using recycled Christmas trees to brew their 2019 Winter IPA.
The botanically-minded brewery has been collecting Christmas trees from Dutch bars, restaurants and hotels, as well as from consumers directly, since January 2nd. Landmarks such as Amsterdam’s RAI Convention Centre and the Amsterdam Botanical Gardens are taking part in the project and have pledged to donate their trees after the festive period.
With over a thousand Christmas trees registered for donation and in order to make the collection, processing and reuse of all the donated trees possible, Lowlander has launched a Tree to Table crowdfunding campaign. The first donors to the campaign will receive exclusive bottles of Lowlander Botanical Brut, a limited edition sparkling beer made with spruce and Champagne yeast.
At least six hundred kilos of needles are needed to produce the 2019 batch of Winter IPA. Although only the needles are needed for the beer, the brewery intends to re-use the wood and branches for limted edition products, such as gift sets.
Once the trees needles have been preserved the remaining parts of the tree will be used to make a range of smoked cheeses and smoking chips, as part of Lowlander’s Tree to Table Botanical Brewkitchen Dinners, held in both the Netherlands and the UK.
Chief Botanical Officer, Frederik Kampman, said: “Every December, about 2.5m real trees bring Christmas spirit into our homes. By New Year, most of these end up in the chipper, on bonfires or piled at the roadside. We have found another use for them: in beer.”
The company plans to roll out the campaign in the UK for the 2019 Christmas period.