Drinks Ireland (formerly the Alcohol and Beverage Federation of Ireland) has signed a new commitment with the European Commission to provide clear information regarding ingredients and energy values on labels.
The Memorandum of Understanding (MoU) commits beer producers to provide this information on the labels of bottles and cans of beer in the EU market by 2022.
The voluntary MoU was officially signed by the Brewers of Europe group on behalf of Drinks Ireland, following engagement between the brewing industry and the European Commission – demonstrating the benefits of a collaborative approach.
Speaking about the commitment, Patricia Callan, Director of Drinks Ireland, said: “Over the last four years brewers in the Irish market have been rolling out ingredients and energy labelling on a voluntary basis. Across Europe 60% of beers sold have calorie information, while 85% already carry an ingredients list.
“This MoU further demonstrates a strong commitment by brewers in Ireland and across the EU to provide this information, with ambitious timelines for delivery.”