Brewer BrewDog has plans to open London’s first craft beer hotel, having launched what it claimed was the world’s first such venue in Columbus, Ohio, last year.
The company said it was searching for a site in the UK capital for DogHouse London. Like the Ohio hotel, it is likely to feature draft beer in every room, beer fridges in the shows, and a craft beer museum.
In a blog post about the planned opening, BrewDog said: “The DogHouse London will be nothing short of the ultimate hotel for craft beer geeks. As such it will have its own craft beer museum like our hotel in Columbus where you’ll be able to check out the exhibits before you check out. Beer knowledge is power. Suitably armed, you can then head to some (or all) of our twelve London BrewDog Bars and continue your beery vacation.”
BrewDog, founded by James Watt and Martin Dickie, operates nearly 50 bars in the UK and more than 20 internationally. It has funded its growth mainly through its crowdfunding scheme called Equity for Punks, although it sold 22% of the business to San Francisco-based private equity firm TSG Consumer Partners in 2017, in a deal valuing the company at £1bn (€1.2bn).
The new hotel is set to offer a discount to Equity for Punks members.