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Boyne Valley Flavours Picks up Marketing Award

Boyne Valley Flavours capped off a busy Halloween period by picking up the Most Innovative Food or Beverage Marketing Campaign for a Destination award at the World Food Travel Association’s Food Trekking Awards, held in London on Sunday 3rd November.

The group beat off competition from the likes of Discover San Sebastian (Spain), Esperienza (Italy), Bike Food Stories (Italy), Miami Seafood Restaurant (Greece) and many more to scoop the award.

At the same time, Boyne Valley Flavours successfully delivered Samhain Festival, a new food and culture festival in partnership with Hinterland Festival Kells. Over the three day festival there were over 30 events all centred around Irish food, and hosts included JP McMahon, The Gastro Gays, Kevin Sheridan, and Darina Allen.

One of the highlights of the weekend was the Samhain Long Table Supper, with a menu featuring Boyne Valley produce as well as venison from Killua Castle, smoked black pudding from The Smokin’ Butcher, and Carlingford Oysters.

Boyne Valley Flavours is a membership-based organisation which aims to promote the Boyne Valley as a food tourism destination and support and promote producers and venues based in the region. The group was formed in 2013 when the Boyne Valley Food Series commenced, and the development of a Boyne Valley Food Strategy 2014-2022 was formulated to enhance the good work already commenced in the region from groups such as Meath Artisan Network and Oriel Food Group in County Louth.

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