Bord Bia has launched a new guide to food markets in Ireland, in further recognition of the increasing role locally sourced food has to play in the Irish diet.
Over 120 food producers, stall holders and Food Market managers gathered at Belvedere House and Gardens, Mullingar, Co. Westmeath for the launch of Guide to Food Markets in Ireland.
Following detailed trade research, the guide has been developed to provide useful insights and inspiration to assist stall holders and market managers build and progress this important route to market. According to a Bord Bia research study carried out in 2010, the annual sales of food and drink at Farmers’ Markets are valued at approximately €27m.
The guide highlights the evolving food market models in Ireland, advises those involved how to set up and manage a market based on best practice, outlines the characteristics of a good market and reviews future market trends.
Opening the event, Tom Hayes, TD, Minister of State at the Department of Agriculture, Food and the Marine stated, “There is a resurgent interest in locally sourced foods, local food networks and short supply chains. They have become a matter of local pride. These days, everyone purchasing a food product at a farmers market wants to know and be told “the food story”.
The Minister also spoke of the many skills required to build solid food and drink businesses and the assistance that the guide and Bord Bia can offer, “new and successful products and business like yours here today will be based on market insight, understanding of the routes to market, distribution, skills to secure a good start up and then, ability to expand”.