1800 Tequila is releasing its first ever NFT corresponding to a bottle of its 1800 Colección Tequila, one of the rarest tequilas in the world.
1800 Tequila worked closely with celebrated surrealist artist Leonora Carrington, prior to her passing, to curate a unique decanter titled “El Rey del Tequila” complementing 1800 Colección rare extra añejo tequila.
Carrington created only 15 of these silver-sculpted decanters fifteen years ago; never released for public sale. Now only one of these prized decanters is available for the first time as an ultra-exclusive collectible with a starting bid of USD $25,000 exclusively on BlockBar.com, the world’s first DTC NFT marketplace for luxury wines and spirits.
To celebrate Hispanic Heritage Month, 1800 Tequila will be the first ever tequila to auction on BlockBar.com. Ownership of the NFT includes the “El Rey del Tequila” (2009) Leonora Carrington-designed decanter accompanied by a bottle of 1800 Colección Tequila. The buyer will be invited to visit Jalisco, Mexico for a private tequila tasting at La Rojeña distillery, Latin America’s oldest distillery. They will also tour Leonora’s Carrington’s exclusive art collection showcasing her connection to the heritage of 1800 Tequila and allowing for a complete immersion in the land that inspired both Carrington and 220 years of 1800 Tequila quality and tradition.
“We’re delighted to mark Hispanic Heritage Month by hosting our first ever tequila auction with the iconic 1800 Tequila,” said Dov Falic, Co-Founder and CEO of BlockBar. “1800 Tequila has a history of partnering with world-renowned artists and this unique, never-made-available-before decanter designed by surrealist artist Leonora Carrington makes this auction highly desirable for tequila and art lovers alike.”
1800 Colección Tequila celebrates excellence in taste, in both tequila and in art, with past vintages having been paired with decanters custom-designed by renowned creators including Gary Baseman, Bosco Sodi and Hector Velazquez Ortus. As a first for luxury collectors worldwide, this year the brand is releasing one exclusive, limited-edition 1800 Colección Tequila vintage aged in ex-single malt whiskey casks from the United Kingdom as a nod to Leonora Carrington’s birthplace.
1800 Colección Tequila begins with the selection of the highest-quality agaves that have reached optimum maturity. The agaves are steam cooked for several days in stone ovens obtaining a very selected extract, which is then distilled twice, followed by several years of slow aging in ex-single malt whiskey casks.
“Always at the forefront of culture, 1800 Tequila partnered with BlockBar to release its first NFT to bring the centuries-old tequila-making tradition to a new audience who appreciates luxury spirits and unique, high-value art,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits. “A decades-long champion and benefactor of art and culture, 1800 Tequila will contribute 50% of the proceeds from the 1800 Colección Tequila NFT sale directly back to the Council of Leonora Carrington for preservation of various collections including drawings, sculptures and textiles. With a new generation of luxury spirits drinkers and art collectors, this will be the first of many 1800 Colección Tequila NFTs to come.”
1800 Colección “El Rey del Tequila” bottle and decanter will be auctioned off with a starting bid of USD $25,000 from 10:00am EST on Monday, September 12th, ending at midnight on Thursday, September 15th.
For more information, visit https://blockbar.com/brands/1800%20Tequila/2506e3f0-aa79-47e4-bdcd-9ef259336d2c.