Tipperary-based tortilla maker Blanco Niño has launched a £300,000 crowdfunding campaign to help bring its range of premium corn tortilla chips into supermarkets.
The campaign reached 50% funding within the first week and currently stands at over 64% funded, from 103 investors.
To date Blanco Niño has sold over 15m corn tortillas in 13 European countries and is working with restaurants like Wahaca, The Restaurant Group and Casual Dining Group.
Blanco Niño will be launching three flavours (lightly salted, chilli & lime and ancient grain) of all natural, gluten-free, authentic corn tortilla chips this summer. They’ve partnered with small-scale, sustainable Mexican farmers to produce gluten and preservative free chips.
While Western European market for tortilla chips is set to grow at 32.6% in the next five years, and the free from retail segment also growing, tortilla chp sales have not grown in line with public interest with Mexican cuisine. This represents a challenge from retailers and an opportunity for Blanco Niño.
Blanco Niño was founded by Phil Martin, who previously founded and operated the Little Ass Burrito Mexican restaurant in Dublin. To date the company has gained investment from a number of sources, including from Enterprise Ireland via the High Potential Start-up program, the founders of DoneDeal and other prominent Irish food investors.
Founded in 2015 with just six employees, the Blanco Niño team is now at fourteen with plans to grow further.
Philip Martin, CEO & Founder of Blanco Niño, commented: “Looking back at where we’ve come from and what we’ve achieved over the last number of years, we’re incredibly proud. We’re now in 13 European markets via 24 distribution partners, and selling to many of Europe’s best Mexican restaurants. None of it would be possible without a really fantastic team, and the phenomenal support and encouragement we’ve received from the Tipperary LEO, Enterprise Ireland, Bord Bia and our backers. We’re now very excited to be taking the next step and launching our tortilla chips into supermarkets across Europe.”