Black Irish has secured a new retail listing with Tesco. The Irish whiskey, made dark with the infusion of Irish stout, will be listed in all Tesco’s stores across Northern Ireland and available to purchase via their website.
Black Irish is a triple distilled blended Irish Whiskey matured in deep-charred American ex-bourbon casks. The whiskey is then made dark with stout, chocolate malt and roasted barley. The addition of stout brings rich coffee aromas mingled with light bitter notes. Infusions of chocolate malt and roasted barley are also used to accentuate the character and further deepen the colour of the liquid. The result is an innovation in the whiskey category.
Inspired by a vintage beer style, the bottle is produced in bespoke dark glass, with a unique crown cap and flip-top closure. The label design is also a nod to the world of stout.
Black Irish is exclusively distributed internationally through Kirker Greer Spirits, with listings in Finland, Germany, Netherlands and Singapore, as well as the UK and Ireland.
John Soden, CCO of Kirker Greer Spirits, said: “We are delighted to have Black Irish listed in Tesco stores and bring this unique expression directly to consumers in Northern Ireland. The brand has proven to be a hit internationally and we look forward to hearing the feedback from Northern Irish consumers.”
Bottled at 40% ABV, Black Irish is available to purchase at Tesco Northern Ireland in-store and online with an RRP of £30 for 70cl.
For more information please visit www.kirkergreer.com or www.blackirishspirit.com.
