Bord Iascaigh Mhara (BIM), the agency responsible for the development of the Irish seafood sector, has unveiled a new Statement of Strategy Enabling Sustainable Growth for the 2018-2020 period, which is intended to deliver on the development objectives of Food Wise 2025 and the sustainability objectives of the Common Fisheries Policy.
The new strategy is aimed at enhancing the competitiveness of the Irish seafood sector to capitalise on the growing demand for seafood, both domestically and internationally. BIM’s approach reflects the challenge of growing market uncertainty and places greater emphasis on product differentiation, value creation and profitability.
BIM’s new strategy identifies five strategic priorities that will underpin the delivery of BIM services:
The strategy aims to enhance the attractiveness and viability of careers in the sector by helping to establish fully accredited pathways for lifelong learning and career progression, featuring portable modular qualifications and recognition of prior learning.
The strategy also highlights the benefit of moving Irish seafood further up the value chain with a greater emphasis on innovation.
Launching the strategy, the Minister for Agriculture, Food and the Marine, Michael Creed T.D. said: “I welcome the publication of this strategy document and its focus on delivering growth in Ireland’s seafood sector which currently contributes €1.15bn to Ireland’s GDP and supports more than 14,000 jobs mainly across Ireland’s coastal communities.”
Outlining the focus of the strategy BIM’s CEO, Jim O’Toole said: “As the sector continues to face significant challenges, BIM’s strategy is designed to focus on enabling Ireland’s seafood industry benefit from services in key strategic areas that will drive future growth. The strategy will ensure Ireland’s diverse sector is best placed to take advantage of the domestic and export growth potential by creating value across the supply chain, from catch to consumer.”