The British Asian Trust, in partnership with Deliveroo, Uber Eats, BT and Cobra Beer, has launched a nationwide fundraising campaign bringing the nation together under lockdown to support those most in need across South Asia, as well as rejuvenate the UK’s local takeaway businesses.
The Big Curry Night In, taking place from 22nd – 31st May, will be encouraging the general public to order a curry from their local restaurant or prepare their own curry at home in celebration of the nation’s favourite take away meal. Households can share their meal virtually with loved ones and friends in other households via video calling and social media. The initiative will help support the UK’s restaurant industry during the national health crisis as well as raise vital funds for families struggling in South Asia.
To participate in The Big Curry Night In from 22nd – 31st May please visit www.bigcurrynightin.com.
With more than 13 years’ experience of being a trusted partner between the British Asian community and supporting great projects in India, Pakistan, Bangladesh and Sri Lanka, the British Asian Trust is uniquely placed to run an Emergency Appeal and ensure that donations have the maximum impact.
South Asia is home to 27% of the world’s poorest people with 750m surviving on less than $2.50 per day. The lockdown in India has seen mass migration from the cities to villages. Pakistan’s healthcare system is creaking under the pressure. Bangladesh’s densely populated urban areas and refugee camps are a hotbed for the virus. Sri Lankans are facing yet another threat to their way of life.
Richard Hawkes, Chief Executive of the British Asian Trust, said: “We are delighted to be working with some fantastic partners to launch the first Big Curry Night In. The nation’s love for curry and South Asian food has a long, established history and is a vital part of the UK’s restaurant and takeaway industry, which has suffered in recent weeks due to the national health crisis. Along with some of our celebrity ambassadors we encourage members of the public to get their orders in or get their favourite recipes out and enjoy their favourite meal at home over the next week and share their experiences with us on social media to help support our fundraising campaign.”