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Best Western Premier Named #1 in Guest Satisfaction

Best Western Hotels & Resorts (BWHR) has been named #1 in the upscale segment of the J.D. Power 2019 North America Hotel Guest Satisfaction Study.

Best Western Premier is one of BWHR’s most exclusive offerings, setting a higher standard with stylish designs, attention to detail and personalised service. 126 properties globally are part of the brand, with 53 in the pipeline.

Best Western Premier hotels can be found in cities such as New York, Paris, Miami, Barcelona, and Thailand.

“We are honoured to be recognised for guest satisfaction by J.D. Power, and I am particularly proud that Best Western Premier is the highest ranked in the upscale segment,” said David Kong, President and Chief Executive Officer for Best Western Hotels & Resorts. “Through our journey of transformation we have placed significant importance on the guest experience, and I am pleased to see this commitment reflected in our brands. As we have expanded our portfolio to offer options from economy to luxury, we will continue to make customer care a top priority.”

In Ireland, the Group is looking to establish the Best Western Premier brand, along with Best Western Plus and BW Signature Collection by Best Western, and new boutique brands Sadie and Aiden, whether for hotel conversion opportunities or indeed new builds.

BWHR recently confirmed the 144-room Bunratty Castle Hotel in Co. Clare as the first BW Signature Collection Hotel by Best Western in Ireland. It plans to have 10 hotels in Ireland within the next five years.

The group can offer interested Irish parties short-term contracts and flexible contract terms – a five-year initial contract and one-year rolling. It also includes links to all GDS systems (Amadeus, Sabre, Galileo and Worldspan) and active sales and marketing teams worldwide.

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