BT Tours, one of the largest tour operators in Belgium, has brought some of its top-producing tour agents to Ireland, as guests of Tourism Ireland and Fáilte Ireland.
The aim of the visit was to showcase some of the things to see and do in Ireland for Belgian holidaymakers and to enthuse the travel agents about selling Ireland. Their itinerary included the Book of Kells, Bunratty Castle and Folk Park, Muckross House, the Rock of Cashel and Titanic Experience Cobh.
Danielle Neyts, Tourism Ireland Belgium, said: “We are delighted these travel agents took time out of their busy schedules to come and experience what Ireland has to offer Belgian holidaymakers. Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.”