Brewers of Europe, a European-wide trade association representing national beer associations from 29 countries, has committed to sign a Memorandum of Understanding (MoU) which will provide consumers with clear information regarding ingredients and energy values on labels.
The MoU is supported by Alcohol Beverage Federation of Ireland (ABFI), the representative body for drinks manufacturers and suppliers in Ireland.
The agreement will be signed in September, formalising a commitment to provide the relevent information on all beer bottles and cans in the EU by 2022.
Over the last four years many brewers, including in the Irish market, have been voluntarily rolling out ingredients and energy labelling. Across Europe, 60% of beers sold have calorie information, while 85% already carry an ingredients list.
EU Health Commissioner Andriukaitis has welcomed the commitment by brewers to provide ingredient and energy values.
Pierre-Olivier Bergeron, Secretary General of Brewers of Europe, said of the General Assembly’s latest decision: “The Brewers of Europe’s members have set clear ambitions for the next steps towards ensuring all beers label ingredients and calories. I am delighted that EU Health Commissioner Andriukaitis will in September attend the official signing by our members of the MoU and our Ambition 2022.”
Patricia Callan, Director of ABFI said: “This collaborative approach at EU level is the best way to ensure consumers get the information they need in the most effective and efficient way, further empowering them when making purchasing choices. Our industry is proud of the products it makes and this ground-breaking commitment highlights the role we can play to inform consumers and help governments and regulators meet their policy goals.”