Beef & Lobster restaurants, part of the Oliver Dunne Group, are partnering with mental health charity Aware to launch a new donation scheme.

The Giving Back – #ItMakeCents campaign, launched to coincide with World Mental Health Day on 10th October, will see the cents at the end of every Beef & Lobster bill donated to Aware. Whether it be 29c or 99c, every single customer who walks in the doors is indirectly contributing to changing lives and saving lives with Aware.

Aware is the national organisation providing support, education and information services for those impacted by depression, bipolar disorder and other mood related conditions.

Oliver Dunne said: “I believe mental health issues affect everybody in life at some stage. It may be mild or severe, it may affect you directly or indirectly, but it’s everywhere. Depression is something I’m passionate about destigmatising, so when it came to deciding which charity to work with Aware was the perfect fit.

“I’m proud to be in a position to give back and hopefully the money donated from all my Beef & Lobster restaurants will help support anyone who is struggling with depression or anxiety. I want to make a difference and I want my children to grow up in a world where they know its ok, not to be ok.”

Aware’s spokesperson Drew Flood commented: “Aware is delighted to be working with Oliver Dunne and Beef & Lobster restaurants. Aware receives 17% from the state and the balance from corporate & community fundraising.”

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