Beam Suntory International has signed a new deal that will see Lucozade Ribena Suntory Ireland Ltd (LRSI) becoming the official distributor for the premium spirits maker.
Lucozade Ribena Suntory Ireland Ltd will be taking over distribution of Beam Suntory’s portfolio from Irish distributor, Barry & Fitzwilliam.
The distribution agreement is a first of its kind between the two companies, who are both part of the global Suntory Group.
Lucozade Ribena Suntory Ireland Ltd. will distribute Beam Suntory’s premium spirits portfolio, including brands such as Jim Beam, Maker’s Mark, Courvoisier, Kilbeggan, Teacher’s, Roku Japanese Gin, and Sipsmith.
Mark Aherne, General Manager, Lucozade Ribena Suntory Ireland said: “I am delighted that LRSI has become the official distributor of the Beam Suntory brands in Ireland. It is a very exciting opportunity for our company and we look forward to strengthening and expanding the position of Beam Suntory’s premium spirits portfolio in the Irish market.”
Karl Wurm, Managing Director EMEA Core Markets, Beam Suntory, added: “We are very excited to build this new route to market in Ireland. This collaboration will be built on the expertise of both teams and enables us to win together in this important spirit market.”