Beam Suntory has announced a restructuring of its international operations, reducing the individual units from six to three and promoting managers in each unit.

Effective April 1st, its international regions will be realigned from six business units to three: Asia Pacific and Global Travel Retail; Europe, Middle East and Africa (EMEA); and India. At the same time, its Japan region will now also include its China business unit.

As a result of this organisational simplification, John Rosair, Managing Director – Oceania, has been promoted to Managing Director, Asia Pacific & Global Travel Retail. Rosair will relocate to Singapore for the new role.

Andrea Parker, Commercial Director for Global Travel Retail, APAC, will succeed Rosair as Managing Director, Oceania, effective July 1st. Parker has led Beam Suntory’s Global Travel Retail business in the Asia Pacific since 2016.

The company will also consolidate its Western Europe and Alliance & Emerging Markets business units under the leadership of Yuri Grebenkin, who has been promoted to Managing Director, EMEA. Grebenkin previously led Beam Suntory’s Emerging Europe, Middle East & Africa and Alliance business and prior to that as MD Russia.

Beam Suntory’s third operating region is its North America region, comprised of the United States, Canada and Mexico, under the leadership of President North America Greg Hughes.

“We saw an opportunity to streamline our international regional structure to further accelerate our successful growth strategies, and provide greater leadership opportunities for our top talent,” said Pryce Greenow, Beam Suntory President, International. “We are confident that these changes will empower our teams to drive sustained market performance though greater commercial agility and more consistent ways of working.”

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