Beam Suntory has appointed Heather Boyd as Managing Director – US Ready-To-Drink, as the company continued to tap into opportunities in the rapidly growing market segment.
With the increasing popularity of at home drinks, consumers are seeking products that bridge the gap between premiumization and convenience.
In September, Beam Suntory acquired On The Rocks Premium Cocktails, a premium ready-to-drink cocktail brand, and announced plans to expand market availability and the product range.
“Heather will be key to leading our growing RTD spirits business, seizing on the rapidly growing RTD spirits space, and driving our goal to become the industry leader,” said Greg Hughes, President – North America. “As a company, we are extremely excited about what we have to offer within this category, and Heather’s experience will enable us to strategically develop and deepen our RTD portfolio, allowing us to deliver quality and premium products that delight consumers.”
In this new role, Boyd will lead Beam Suntory’s RTD business in the US and continue to build the company’s RTD capabilities and offerings. Heather most recently served as Chief Product & Innovation Officer at Acreage Holdings, where she led a cross-functional product team across category management, sales, business intelligence, product and packaging development and R&D, and established the company’s wholesale business. Prior to Acreage Holdings, Boyd served in marketing and commercial roles of increasing responsibility at Diageo.
“I’m thrilled to be joining Beam Suntory and supporting its ambition to become the leader in the RTD-spirits market, particularly as demand for premium, pre-mixed cocktails grow at an exponential rate,” said Boyd. “Beam Suntory’s many years of global RTD experience, combined with its depth and breadth of premium, world-renowned brands, will allow us to pave the way forward in this exciting space.”