Beam Suntory and distributor Southern Glazer’s Wine & Spirits (SGWS) have announced that they will donate a total of $1m to the United States Bartenders Guild (USBG) Foundation Emergency Assistance Program and the Restaurant Workers Community Foundation.

These organizations support the bar and restaurant community and are providing financial aid and other resources for workers who are most impacted by COVI -19 as a result of restaurant and bar closures across the country.

“The people of Beam Suntory and our colleagues at SGWS are passionate about helping support the bartenders, restaurant workers and their families whose lives have been turned upside down by the global pandemic,” said Albert Baladi, President and CEO, Beam Suntory.

“Extraordinary times call for extraordinary actions. We are proud to support the trade community and their livelihoods, as they are part of our extended Beam Suntory family, and we are fortunate to be part of an industry where so many companies are uniting to assist our communities in this unprecedented battle.”

“We are pleased to partner with Beam Suntory to support the trade community,” said Wayne Chaplin, CEO, Southern Glazer’s Wine & Spirits. “In a time of great need, it is important to unite efforts to provide the trade with extra resources to ensure everyone ultimately emerges in a position of strength, together.”

Additionally, Beam Suntory is working with its other distributors across various states, including Major Brands, Badger Liquor, Fedway Associates, Inc., Allied Beverage Group, LLC, Empire Distributors, Inc., Best Brands, Inc., and Horizon Beverage Group, to provide donations to local organizations that will further help support the trade in their respective communities during this challenging time.

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