The James B. Beam Distilling Company has announced the appointment of Freddie Noe as the 8th generation Master Distiller of the Fred B. Noe Distillery.

The announcement was made by Fred Noe, the James B. Beam Distilling Company’s 7th Generation Master Distiller.

“There is nothing in this world that would give me more pleasure and make me prouder than seeing Freddie step into the role of Master Distiller,” said Fred Noe in a toast in front of friends and family during the celebration of the reimagined James B. Beam Distilling Co.

“One of my biggest regrets is to never have distilled alongside my own father, Booker, so working side-by-side with Freddie will be a dream come true. I believe that a Master Distiller should understand the craft of distilling, uphold quality, and honor tradition while spearheading innovation. Freddie embodies this wholeheartedly and I look forward to seeing Freddie lead the charge in creating the next generation of whiskeys that help to grow the American Whiskey category around the world,” said Fred.

Freddie Noe previously surprised and honored Fred Noe in 2019 when he announced the name of the new distillery as the Fred B. Noe Distillery.

Fred had always been inspired by his own father, Booker Noe, who created the original small-batch bourbons. Now, Freddie will continue leading this effort with some of the James B. Beam Distilling Co’s most popular super-premium whiskies such as Little Book and Bookers.

The Distillery also plays a large part in the revamped visitor experience by offering an insider’s look into the family history and legacy, and the distillation process.

“It is an honor beyond words to follow in my father’s footsteps,” said Freddie Noe. “I will continue to honor the 227 years of family craft and experience in my work every day by dedicating myself to making genuine quality whiskey while pushing the brand forward.”

While Fred Noe will maintain his role as Master Distiller, overseeing the James B. Beam Distilling Company’s portfolio of brands that include Jim Beam Bourbon, Knob Creek Bourbon, Basil Hayden and others, Freddie Noe will oversee the Fred B. Noe Distillery as Master Distiller.

In this role, Freddie will experiment with new fermentation, distillation, and blending techniques. Freddie will also lead experiential distillation sessions and seminars with hands-on activities in the blending lab.

Also housed at the Fred B. Noe Distillery is a classroom for the University of Kentucky’s James B. Beam Institute for Kentucky Spirits. Freddie developed an apprenticeship program after the institute was launched, with 200 hours of customized technical content for James B. Beam Distilling Company operators.

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