Barry & Fitzwilliam has announced the launch of Roku Japanese craft gin into the Irish market.
Roku is the first premium Japanese craft gin to be launched in Ireland. Meaning 'six' in Japaness, Roku incorporates six traditional Japanese botanicals which are infused, distilled and blended by the Japanese artisans of The House Of Suntory Spirits in Osaka, Japan. Sakura leaf, sencha tea and yuzu are amongst the botanicals used.
With a history dating back to 1899, Suntory has earned its reputation as one of Japan’s most awarded spirits producers, and has been making gin since 1936.
A meticulous attention to detail also extends to the bottle. Roku’s bottle is cast in a hexagonal shape, representing each Japanese botanical, and is finished with delicate embossing. The Japanese kanji symbol for six is printed on the label, which is made of traditional washi paper and finished with subtle touches of gold.
Roku can be enjoyed on the rocks or in a Japanese gin & tonic served with ice and slices of ginger to complement the refreshing and citrus top notes of yuzu.
With the addition of Roku to its portfolio, Barry & Fitzwilliam now boasts a differentiated and unique gin offering, spanning the standard, premium, and super premium segments of the category.
Michael Barry, Managing Director of Barry & Fitzwilliam, commented: “We are very excited and honoured to bring Roku Japanese gin to the Irish Market. We are confident that ROKU will become the definitive Japanese craft gin in the global premium gin category, which has enjoyed significant growth in recent years.”
Roku is currently available a 700ml bottle at 43% ABV, with a recommended retail price of €45.