We’re seeing it more and more – the era of non-alcoholic beverages. But are social norms really keeping up pace with the influx of new products?

The answer is no. And those who are sober or sober-curious no longer want to feel like they are being seated at the “kids table.” They want to enjoy their non-alcoholic whiskey, vodka, or gin from the comfort of their favorite couch or bar with zero shame, apology, or defense.

That’s why the BARE Zero Proof teamed up with expert bartenders to develop its line of award-winning non-alcoholic spirits. Because there’s no need to sacrifice flavor or the joy of constructing and consuming a well-balanced cocktail when you have BARE Zero Proof.

The bartender approved flavors, including ZERO PROOF Modern Classic Gin, Bourbon Whiskey, and Reposado Tequila, please the most discerning cocktail tastemaker and connoisseurs, as well as anyone else who just wants to toast the week and taste a damn good cocktail.

I had the opportunity to try the Modern Classic Gin, Bourbon Whiskey, and Reposado Tequila recently, and each one makes a fantastic cocktail

The BARE G&T delivered the botanical notes and bite one would expect from a gin and tonic. It pared perfectly with a cucumber tonic.

The BARE Tommy’s Margarita, made with Zero Proof Tequila, really tastes just like a margarita – slightly smoky from the reposado tequila, sweet from the agave, zippy from the lime. It really stood out as the most exciting and versatile of the BARE spirits.

Finally we tried a BARE Maple Morning with Zero Proof Bourbon. It delivered notes of barrel aging (vanilla, light spices), and even had a slight burn.

BARE has also recently released its first annual “The State of Sober Socializing” study. Some of the key insights from the report include:

  • 66% of regular alcohol drinkers say that bonds are stronger when both parties drink, but only 17% of those who rarely or never drink alcohol think this.
  • Overall, 21% of rare or non-drinkers say they feel left out in social situations. 56% of past Dry January participants feel the same.
    Almost 70% of past Dry January participants, 64% of regular alcohol drinkers, and 46% of those who abstain from alcohol wish bars and restaurants had any or more zero-proof options.
  • Nearly 7 in 10 of all respondents say they wish social settings were more conducive to accommodating those who drink alcohol and those who do not. The most uncomfortable for non-drinkers are bars and house parties.
  • Half of regular drinkers admit that they’ve left out or excluded someone because they’re a non-drinker.
  • For Dry January, almost 60% of participants feel uncomfortable ordering soda or substitutes from a bartender/server.

More insights are available in the report, as well as a list of do’s and don’ts for how to socialize with those participating in Dry January. The report is available for download here.

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