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Baileys Partners with Kraft Heinz for Non-Alcoholic Coffees

Baileys Cold Brew Coffee

Kraft Heinz has partnered with Baileys to launch a range of non-alcoholic Baileys branded ready to drink cold brew coffee cans.

In addition, Baileys roast & ground coffee bags and K-Cup pods will also be available from retail outlets.

The world’s best selling Irish cream liqueur, Baileys is a blend of premium Irish dairy cream, spirit, aged Irish whiskey and a chocolate blend.

The licensing partnership was brokered by Beanstalk, Diageo’s global licensing agency.

The Baileys Ready-to-drink Cold Brew will launch with Irish Cream and Salted Caramel flavors, with new flavors hitting shelves in 2020. Each can will have an SRP of $2.39.

The roast & ground coffee bags will come in Irish Cream and Chocolate Cherry flavors, and are priced $7.99 each; while the 10-count Keurig K-Cup pod packs, also in Irish Cream and Chocolate Cherry flavors, will retail for $7.99.

“Baileys is not only the world’s #1 cream liqueur, it’s also one of the most desired adult treats,” said Declan Hassett, Senior Licensing Manager, Diageo. “From ice cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavorful cup of coffee. With this partnership, now all adults can treat themselves with the perfect cup of Baileys Ready-to-drink coffee in a can.”

“We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats,” said Tina Bletnitsky, Sr. Associate Brand Manager, Kraft Heinz Coffee. “Consumers have been adding Baileys Irish Cream to their coffee for years so this partnership is a natural fit for those looking for a delicious coffee experience.”


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