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Bacardi Confirms Global Travel Retail Rollout of Teelings

Bacardi Global Travel Retail has confirmed that Teeling Irish Whiskey is to receive global distribution over the coming period.

Bacardi entered into a partnership with Teeling in June 2017 to accelerate the brand’s distribution in key markets including global travel retail and domestic US – the largest market for Irish whiskey.

Bacardi Global Travel Retail will present three expressions from the Teeling ‘Trinity’ range to key retailers during TFWA Cannes, on 2nd - 6th October 2017: Small Batch, Single Grain, and Single Malt. The brand is eyeing growth within and beyond the US, Ireland, France, Germany, and Nordic priority markets.

Bacardi Global Travel Retail Managing Director, Mike Birch, said: “In a sector dominated by big well-known Irish brands, Teeling is driving the premiumisation of Irish whiskey with its appeal to progressively minded whiskey appreciators. It is a great fit with our whiskey portfolio and our strategy to make authentic, ‘discovery’ whiskey brands available to whiskey appreciators.”

The Teeling range in travel retail is priced from $30-60 (RRP).

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