A group of nine top Australian travel agents is visiting Ireland this week as guests of Tourism Ireland and Travellers Choice, a leading travel company which represents independent travel agents across Australia.
The travel agents’ itinerary will see them enjoy an afternoon at the Dublin Horse Show and take in attractions like the Book of Kells and the Guinness Storehouse. They will also have the opportunity to visit Donegal, including the Sliabh League Cliffs, Sligo, Westport, Connemara and Galway.
Given that travel agents and tour operators continue to be an important booking channel for Australian holidaymakers, a key element of Tourism Ireland’s strategy is to work with the travel trade in Australia, highlighting the island of Ireland as a ‘must-visit’ destination to travel professionals.
Diane Butler, Tourism Ireland’s manager for Australia and New Zealand, said: “The most recent figures from the CSO show strong growth of +8% in visitor numbers from Australia and New Zealand for the first six months of 2014. We are determined to ensure that growth continues. Tourism Ireland is undertaking an extensive programme of promotions in Australia throughout 2014, which includes a major focus on the Wild Atlantic Way.”
The visit is part of Tourism Ireland’s programme of fact-finding visits for tour operators and travel agents from around the world, so that they can better sell Ireland as a holiday destination when they return home.