Fáilte Ireland and Waterford City & County Council are bringing businesses together to enhance the Waterford Greenway experience and attract more overseas visitors to the area.
Over 100 tourism businesses from across Waterford attended an event in the city recently at the Tower Hotel, where Fáilte Ireand and Waterford City & County Council shared their vision and priorities for boosting the visitor experience on the Waterford Greenway.
Plans currently in the pipeline include international promotion of the region as well as improving infrastructure, signage and interpretation along the Greenway. Another core focus will be on developing businesses’ capacity and customer service skills.
The delegates also heard from Silvia Marty from Girona Greenways about how their greenway in Spain has become an international visitor experience as a result of the strong partnership working between local businesses.
Fáilte Ireland is already working with businesses along the Waterford Greenway to enable them to target core overseas markets, increase the length of time visitors spend in the area, and extend the core tourism season for many operators.
Waterford Greenway, a 46km off-road cycling and walking trail from the Viking City of Waterford to the coastal town of Dungarvan, has proven to be a hit with domestic visitors and the focus is now on targeting international visitors and driving revenue to the region.
Cllr Declan Doocey, Mayor of Waterford City & County: “It is great to see so many people here today ready to work together to further advance the Waterford Greenway on its journey forward – the success achieved to date has been through the hard work, collaboration and co-operation of many and it is these very things that will ensure the success of the Waterford Greenway into the future.”
Head of Ireland’s Ancient East at Fáilte Ireland, Jenny De Saulles, said: “Visitors to Ireland’s Ancient East come here to seek out local stories and culture. The Waterford Greenway has already proven to be a hit with visitors from across Ireland and our focus now is on driving increased overseas visitor numbers to the region, encouraging them to stay longer and, ultimately generating more revenue for Waterford.”
Michael Walsh, Chief Executive of Waterford City & County Council: “In 2018 alone, the Waterford Greenway welcomed 283,503 visitors to Ireland’s longest and most scenic dedicated walking and cycling path.”