Armagh City, Banbridge and Craigavon Borough Council is running a new digital programme to keep Armagh’s tourism offering at the forefront of people’s minds.
With travel paused for now, the Council is reminding audiences at home and away of the city and region’s appeal as a destination when travel resumes and restrictions ease.
It has also embarked on a series of initiatives to support a range of industry partners as the sector prepares to move to recovery mode.
Lord Mayor of Armagh City, Banbridge and Craigavon Borough Council, Cllr Mealla Campbell, said: “Now recognised around the world for the iconic and historic Armagh City, abundant apple orchards, thriving artisan cider farms, a unique linen heritage, top class arts and visitor attractions and award-winning chefs, restaurants, cafes and bars, Armagh achieved great international tourism and acclaim.
“As we look to the future and the recovery to come, with the continued support and commitment of our industry partners and stakeholders, we want to rebuild that shared success and to deliver sustainable tourism growth when the time is right.
“Together, we stand ready to meet the challenges and opportunities ahead.”
Keeping the #UntilWeTravelAgain message alive as part of its plans for wider recovery, the campaign includes sharing videos and imagery from contributors that depict its history and heritage, arts and culture scene, as well as its countryside and tourism attractions. A series of podcasts are also in the pipeline.
Its new digital programme also features virtual tours and online events which feature a range of venues including FE McWilliam Gallery and Studio and The Market Place Theatre.
As part of its commitment to support business in sectors across the borough, the Council has also developed a series of bespoke training resources and online courses for tourism partners across a range of areas, including social media and videography.
It has also established new Tourism Trade Forum on its flagship Visit Armagh website, creating a collaborative voice for the local tourism and hospitality to share updates, news, views, and ideas.