Aramark has confirmed a new ten year agreement with Jamie Oliver Restaurant Group, which will see the two companies work together to improve Aramark’s client dining sites.
The agreement spans Aramark locations across Northern Europe, including the United Kingdom and Ireland.
Established in 2008, Jamie Oliver Restaurant Group operates premium brands in the restaurant sector including Jamie’s Deli, Jamie Oliver’s Diner, Jamie Oliver’s Pizzeria and Jamie’s Italian. The new partnership will help the brand expand its presence further with dining concepts in Aramark managed retail and office environments.
The opportunity to introduce high street brandeds such as Jamie Oliver’s Diner into client sites, complement Aramark’s existing proprietary brands and rotational concepts. In addition, the Jamie Oliver Group design and culinary teams will work with Aramark’s culinary team to develop food concepts exclusive to Aramark.
Frank Gleeson, Aramark’s President in Northern Europe, said: “We are passionate about the health and well-being of those we serve every day so it was a natural fit for us to partner with Jamie Oliver. Together, we have an opportunity to create innovative culinary experiences that will revolutionise productivity and health in workplaces throughout Northern Europe.”
Jon Knight, CEO of Jamie Oliver Restaurant Group, said: “Our partnership with Aramark gives us an opportunity to expand our presence geographically in Northern Europe including the United Kingdom and Ireland where we already operate. We look forward to working with Aramark and exploring opportunities to establish fully branded retail restaurants in multi-tenanted office and retail environments managed by Aramark.”