Three Arabic travel writers are visiting Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. The journalists represent two lifestyle magazines and a daily newspaper, with a combined audience of more than 728,000 readers, or potential Arabic holidaymakers for Ireland.
Their itinerary includes Trinity College, the National Gallery of Ireland, a Riverdance performance at the Gaiety Theatre, the Rock of Cashel, Killarney National Park and Adare.
According to Tourism Ireland, around 71,000 visitors travelled from the Middle East to Ireland in 2017. The organisation is rolling out a programme of promotions in 2018, to continue to grow that number.
Aisling McDermott, Tourism Ireland’s Manager Asia & Middle East, said: “While Tourism Ireland is working hard to promote the island of Ireland in traditional markets like Great Britain and the US, we also realise the importance of expanding our focus to the longer-term opportunities presented by emerging markets like the Middle East. In our promotions, we are highlighting the removal of Ireland’s visa requirement for UAE citizens, announced earlier this year.
“This autumn, we will undertake a sales mission, with Irish tourism partners, to the UAE.”
In 2017, media visits to Ireland helped generate articles and broadcasts around the globe worth about €330m in equivalent advertising value.