As part of Fáilte Ireland’s promotional campaign for Ireland’s Ancient East, signage has now been erected at Waterford Airport to highlight the regional brand to travellers.

Similar signage can be found at other points of entry around the country as part of the campaign, including Dublin and Cork airports, Rosslare Europort and the Port of Cork.

Jenny de Saulles, Head of Ireland’s Ancient East, said: “This campaign gives us the opportunity to promote our brand not only in a very cost effective way but also with great impact. In Waterford Airport, for example, we have been able to develop a way of telling the story of Ireland’s Ancient East and we hope that this promotional activity will create a sense of place that will resonate with visitors.”

Ireland’s Ancient East has been developed by Fáilte Ireland to maximise the history and heritage in the East and South of Ireland and bring it to greater international attention, with a target of €204m in revenue for the region by 2020.

Desmond O’Flynn, CEO, Waterford Airport, commented: “Waterford Airport is delighted and honoured to be listed as a key point of entry to Ireland’s Ancient East. In less than an hour’s drive from the Airport, visitors can experience some of its most iconic artifacts such as The Hook Lighthouse in Wexford, the Viking Triangle in Waterford and medieval Kilkenny city.”

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