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Ancient East Food & Drink Guide Launched

Fáilte Ireland has launched a new guide for Ireland’s Ancient East, encouraging food businesses to become equipped with the tools to provide visitors with a top class experience.

Ireland’s Ancient East – A Guide for Food and Drink Visitor Experiences was unveiled at a workshop in the Killeshin Hotel, Portlaoise.

Research has shown that while there are strong food-based visitor experiences available in the region, some are not aligned to local history of the Ancient East brand. Fáilte Ireland wishes to address this gap by implementing a programme to deliver a food experience to the visitor based on place and past.

The workshop was facilitated by Tina O’Dwyer, professional trainer who specialises in food tourism with a pragmatic and results-driven approach to professional development. This two-phase training and support pilot programme will provide mentoring, sales training and help with promoting and selling to increase sales and revenue growth for their business.

Fáilte Ireland’s Head of Ireland’s Ancient East, Jenny De Saulles, explained: “Everyone has a role to play in delivering the best possible visitor experience and Fáilte Ireland are delighted to support the development and delivery of the food and drink visitor experience in Ireland’s Ancient East. In essence, our purpose is to make Ireland’s Ancient East the most engaging, enjoyable and accessible cultural holiday experience in Europe, by their very nature food and drink are among the most engaging and enjoyable of all.”

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