Fáilte Ireland has released a bespoke toolkit to equip and train craft businesses across Ireland’s Ancient East with the skills to maximise the potential of craft tourism to generate increased revenue and support local jobs.

John Paul Phelan T.D., Minister of State for Local Government and Electoral Reform, launched the Fáilte Ireland toolkit at Kilkenny’s Jerpoint Glass – a business which is already reaping the benefits of providing a visitor experience to international tourists.

With a growing tourism trend for seeking out authentic experiences rooted in history and local culture, Fáilte Ireland has identified craft as a major sector with potential to drive increased visitor numbers and revenue to the Ancient East region.

Research has found that one in three potential holidaymakers from Ireland’s four key international markets (Britain, US, Germany and France) want to experience traditional craft making in an authentic studio setting.

The toolkit focuses on developing craft tourism experiences in Ireland. It takes businesses and creators through the elements of a craft experience which ensures they become more attractive to tourists. It also provides bespoke insights into the profiles and motivators of core overseas markets, emerging trends and how to effectively target new business.

Minister of State for Local Government and Electoral Reform, and T.D. for Kilkenny and Carlow, John Paul Phelan, said: “I’m delighted that the first-ever tourism toolkit for craft businesses is being launched here in Kilkenny. As home to a rich array of quality craft businesses, Kilkenny is already making waves in the craft tourism sector and it has proven to be a fantastic draw for international visitors.”

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