The global cider market is continuing to register an upwards trend in recent year, driven by an increasing interest in the United States, according to new research by Market Research Future.
The beverage has historically had its sales base in Europe. Cider consumption declined in the US as a result of Prohibition and never recovered to its previous levels. However recently there has been a renewed interest in the beverage, driven by a variety of factors. The sector is gaining the kind of traction seen by craft beer over the last decade, and that level of consumer curiosity is now turning to cider and its artisanal production.
Cider is also incresingly being seen on restaurant menus, and this is encouraging farmers across the US to plant more apple crops to be used for making cider.
Cider as a drink resonates well with consumers who are looking for small bath, farm fresh products that are also gluten free.
It is estimated that by 2024, the global cider market valuation will surpass $6,560.2m with a CAGR of 5.30% over 2019-2024. Europe is still expected to be the primary market for cider over the coming years. In 2018, North America accounted for 30% of the global cider market and this is expected to continue to increase.