Growing Tourism in Cork – A Collective Strategy has been launched by the Cork Tourism Strategy Taskforce, at a press event at Cork International Airport.
The tourism strategy outlines a targeted five year plan from 2015 to 2020 for increasing domestic and international visitor numbers to 2.8m, and increase of 500,000 over current numbers, with an associated increase in spend in the local economy of €865m.
The strategy aims in particular to target visitors from Britain, France, Germany and North America. Currently tourism supports around 39,000 jobs in the region – if the strategy is successful, potentially another 9,000 jobs could be created.
The taskforce is comprised of the Chief Executives of Cork City and County Councils, and includes representatives from Fáilte Ireland as well as a number of other stakeholders. The Cork Tourism Strategy Taskforce is independently chaired by Ger O’Mahoney.
Speaking at the launch at Cork Airport, Ger O’Mahoney said: “The research we commissioned during the development of this strategy points to a unique opportunity for a specific visitor proposition for Cork. Cork is ideally situated at the gateway of Fáilte Ireland’s key tourism propositions – Ireland’s Ancient East and the Wild Atlantic Way, positively positioning Cork within the leisure tourism market nationally and internationally.”