Aldi has announced that it intends to sell over 1,000 tonnes of Irish strawberries in 2019, a 20% increase on the previous year.
All 137 Aldi stores nationwide are now taking delivery of early season Irish strawberries, which will be on sale for €2.49 per 227g punnet.
Aldi is sourcing its Irish strawberries from the McGuinness Brothers of North County Dublin. The McGuinness Brothers have been growing Irish strawberries for many years and this is now their second year to supply early season strawberries to Aldi.
Model and North Dublin native Michele McGrath was on hand to help Aldi make the announcement.
Commenting, John Curtin, Aldi’s Group Buying Director, said: “Irish customers want the freshest Irish produce and strawberries are always a popular pick. We are delighted to work with McGuinness Brothers to bring the best quality Bord Bia Assured Irish strawberries to customers so early in the season and at the best price possible.”
Aldi is investing more than €500,000 in year two of its Grow with Aldi supplier development programme, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi stores. Aldi also recently increased its support for small Irish suppliers by reducing its payment terms to 14 days for suppliers that transact up to €300k annually with the retailer.