A recent survey conducted by Aldi suggests that Irish people are likely to attend over 30 BBQs each on average this year.
Aldi surveyed 200 Irish people about their summer BBQ habits and the results showed that respondents plan to host/attend an average of 30 BBQs this summer, whether at home or with friends.
Ireland may not yet be known as a nation that truly embraces al fresco dining, however in the past year the nation has become more familiar with outdoor activities with many investing in BBQs and freshening up outdoor spaces. A BBQ used to be just for sunny days, but Instagram is filled with grills being lit to cook that perfect steak or spatchcock chicken, whatever the weather.
Ths survey showed that 60% of Irish people want to up their grilling game this year in order to impress friends and family. Despite 62% of respondents admitting to burning their food at some point, 58.5% want to be more adventurous this year. 25.5% have undercooked food, so no surprise that 26% are not when it comes to grilling.
With a lack of gatherings over the last year, many want to make up for lost time. 50% of people are planning to celebrate a birthday this summer with a BBQ, and 52% of people said they will have a BBQ every time it’s sunny.
Alsi also wanted to see how adventurous some Irish people were when it came to using a BBQ. When asked what the most unusual concoction/adventurous dish they’ve ever cooked on a BBQ, some of the answers included pancakes, curry, and even empanadas.
The research results are behind Aldi teaming up with their Ambassador Trisha Lewis, to launch Raising the Barbecue, a new campaign to help up peoples BBQing skills this summer.
Trisha Lewis said: “I’m delighted to be part of Aldi’s Raising the BBQ campaign. We’ll all be spending a lot more time in our gardens this summer so it’s the perfect time to get a bit more familiar with your barbeque! Aldi has delicious easy to follow barbeque recipes and I’ll be providing some really useful tips during the campaign to help you become a barbeque pro. Now all we need is some sun!”