Actor Jamie Foxx has been named as the new owner of BSB-Brown Sugar Bourbon, a brand that specialises in flavored bourbons.

As owner, Foxx will be involved both creatively and financially. He’s lending his entrepreneurial spirit to further the brand’s expansion, as well as guiding the creative direction of the company.

As part of the move, BSB-Brown Sugar Bourbon will be relaunching with a redesigned bottle.

BSB-Brown Sugar Bourbon is a smooth, award-winning flavored bourbon with notes of brown sugar and cinnamon. There is also a higher proof BSB 103 offering available, named because it comes in at 103 proof.

In a statement, Foxx said: “I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen. Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”

“We are extremely fortunate that Jamie was introduced to our brand at one of his legendary parties,” said Sean M. Penn, CEO of BSB Spirits. “I have no doubt that Jamie will lead BSB to new heights. We can think of no better creative force than Jamie, and we look forward to watching him introduce BSB to the world.”

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