Marking the brand’s 10th year as the Official Vodka of Coachella, Absolut is paying homage to its Swedish heritage and partnering with headliner talent, Swedish House Mafia, to create the signature vodka cocktail of the festival, inspired by the supergroup’s new album, Paradise Again, dropping the festival weekend.

The Absolut x Swedish House Mafia Paradise (Again) Paloma will be available both at the festival and for fans at home via a specialty cocktail kit available for purchase on SourcedCraftCocktails.com for $54.15 plus shipping and handling, starting April 11th.

At random, five cocktail kits will include tickets for Coachella 2023.

To celebrate the brand’s anniversary, Absolut is also extending the festival experience into the Metaverse with Absolut.Land, an immersive experience that blends both the physical and virtual worlds, as Coachella makes its return after two years.

Blurring the lines of reality while connecting consumers through technology (both at the festival and in the Metaverse), avatars can explore spaces while uncovering interactive items like a custom jukebox that links out to Swedish House Mafia’s latest album, Paradise Again, on preferred streaming platforms.

Absolut x Swedish House Mafia Paradise (Again) Paloma

  • 1.5 oz Absolut Grapefruit
  • 1.5oz Ruby Grapefruit Juice
  • .25 oz Lime Juice
  • Top With Soda Water
  • Swedish Fish for garnish
  • Ice Cubes

How to Mix
Shake all ingredients in a cocktail shaker with ice. Strain into a highball glass and top with soda water. Serve with Swedish Fish gummy.

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