Global brewer AB InBev wants 20% of its global beer volumes coming from no- and low- alcohol brands by 2025, according to Adam Warrington, Vice President of Corporate Social Responsibility.

The statement came as the company added four new no- and low-alcohol craft beers to its portfolio in January. The new beers will debut nationwide by spring, and come from craft breweries owned by AB InBev.

The new drinks are as follows:

  • Goose Island’s So-Lo (ABV 3%)
  • Four Peaks Brewing Co.’s Gilt Lifter (3.4% ABV)
  • Breckenridge Brewery’s Resolution Blueberry Açai Golden Ale (3.5% ABV)
  • Golden Road Brewing’s Mango Cart Non-Alcoholic Wheat Ale (ABV less than 0.5%)

The new releases come at a time when the no- and low- alcohol segment is booming amid a decline in beer volumes. AB InBev already has a number of non-alcoholic brands such as Budweiser Prohibition, Busch NA, and Beck’s Blue, and between them they already make up around 10% of the company’s business.

It’s a trend the macro producers have been quick to capitalise on. Heineken has brought Heineken 0.0 to market in a number of countries, Carlsberg recently released Carlsberg 0.0, and Diageo sells Open Gate Pure Brew.

Share This