New research by UCC Coffee Ireland has revealed that the market is forecast to grow by 7% over the next five years, exceeding expectations for the UK market.
Moreover, a third of Irish consumers purchase coffee out of home at least once a day, which is up almost 10% year on year.
Taste is the most important factor when buying coffee and is reflected in price expectations. Consumers would be willing to spend €3.08 for a great cup of coffee – a 21% increase since 2013. And one in ten would spend over €5 on that perfect cup.
The survey of 1,011 consumers by Allegra World Coffee Portal, on behalf of UCC, also revealed that Dubliners consumer the most coffee, with 40% drinking coffee out of home at least once a day, followed closely by those in the South West (Cork and Kerry) with 38%. Counties Kildare, Meath and Wicklow along with the midlands counties (Laois, Longford, Offaly, Westmeath) also came in the top four for their out of home coffee consumption (joint 30%).
The full report can be found at www.ucc-coffee.co.uk.
Other findings included:
- Women are more brand loyal than men (31% vs. 23%)
- The Americano has surged in popularity with a quarter of a million more consumers choosing to regularly drink it out of home vs. 2015
The most popular coffees on the menu:
- 1) Cappuccino (55%)
- 2) Americano (42%)
- 3) Latte (41%)
Phil Smith, head of category & insight, UCC Coffee Ireland, commented: “The surge in popularity of the Americano also indicates that consumers are increasingly drinking coffee without milk – meaning that the focus on quality and consistency of the coffee produced needs to be king so that consumers get a great experience every time.”