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64,000 Britons Reading About Wild Atlantic Way

The July edition of the Sunday Times travel magazine featured an article highlighting the Wild Atlantic Way to its 64,000 readers, or potential British holidaymakers to the western seaboard.

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Alicia Burrell and photographer Jonathan Stokes to enjoy a road trip along the Wild Atlantic Way. The resulting eight page article appears under the headline Emerald Miles and describes the Wild Atlantic Way as “the perfect taste of tarmac for fly-and-drive first timers”; Donegal as “a place that shines when it pours”; and the Dingle Peninsula with its “serene, shoreline-hugging roads”. The article includes images of places like Slea Head, Achill Island and Kylemore Abbey.

“We are delighted with the coverage in The Sunday Times travel magazine. It’s a great way of showcasing the Wild Atlantic Way to a large audience of potential British visitors – helping us to spread the word about what a great destination it is for a special road trip and what makes a holiday in the West of Ireland so memorable,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.

Great Britain delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.

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